Hook, line & sinker

I go fishing quite a lot when i can be bothered. So this caught my eye when it was sent to me (thanks Jim). The thing i like best about this $1,000,000 game fishing lure is not the 'just over 3 pounds of glimmering gold and platinum, encrusted with 100 carats of diamonds and rubies (4,753 stones to be exact)'

It's the fact that you can actually add it to your cart and buy it online - as if!